What is an Agent?

We act on behalf of Principals ( food producers) to connect them with retail and wholesale customers throughout Ireland and the UK.

We are not a Distributor and will never add a margin to the producers price or take title on the goods.We facilitate and support sales for our producers in all trade channels.

We conform to standards set down by The Manufacturers Agents Association of Great Britain and Ireland of which we are members.

What kind of companies do you act as an agent for?

All kinds, but generally well established family companies with “best in class” products in their own domestic markets.

Who do you Target?

All trade channels, generally we will start with a category review in retailers for your product and advise a course of action with regard to Tier 1 or Tier 2  targets.

Tier 1 Multistore multiple retailers ,large wholesalers, Pre requisites for supply would include BRC or equivalent , best in class in country of origin ,marketing plan to support sale, unique selling proposition, competitive pricing and margins offered.Tier 1 targets will buy in container quantities.

Tier 2 Second line small multi store retailers, wholesalers,high end retailers,online retailers, health food distributors, Pre Requisites for supply would include ,Unique selling proposition,Awards and testimonials ,margin, and ability to supply a minimum order quantity of one pallet directly priced in Euros.

Social Media ?

Yes we can help with this, we are currently running a Facebook campaign introducing Chovi Sauces from Spain to Ireland with a major retailer.